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Full Service Email Marketing Agency
Full Service Email Marketing Agency
Reach the target audience with effective E-Mail Marketing
What is E-Mail Marketing?
E-Mail marketing is one of the fastest-growing and most cost-effective digital marketing forms. It is a marketing strategy in which businesses send relevant information to consumers on their email lists. Many businesses utilize E-Mail marketing to educate customers about new items, announce future deals, distribute content, or perform a variety of other things with the goal of boosting their brand and connecting with customers.
How can E-Mail Marketing help your business?
E-Mail marketing can be an essential part of any business’s marketing plan. By leveraging efficient email marketing solutions, you can engage with your audience by producing targeted communications that appeal to their interests. You can also use E-Mail marketing to persuade your e-mail list to take the intended action, such as booking a demo, purchasing, signing up for a trial, or registering for an event.
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Why should you invest in our E-Mail Marketing Services?
One-stop solution
At Spectrum Group, we collaborate our understanding of your business...
One-stop solution
At Spectrum Group, we collaborate our understanding of your business with third-party vendors who are experts in this platform, to provide you with a hassle-free E-Mail marketing solution and execution
Tailored list segmentation
Being a reputed marketing company, we know that each business.....
Tailored list segmentation
Being an email marketing services agency, we know that each business requires a different approach to E-Mail marketing depending on the client's needs and target audience. That's why, we perform in-depth research and leverage advanced email marketing software to segment your audience and ensure your emails reach the right recipient with the support of reliable third-party vendors
Custom E-Mail marketing strategies
Our association lets you take advantage of millions of data...
Custom E-mail marketing strategies
Our association lets you take advantage of millions of data acquired across categories and sectors by third-party vendors. So, whether you need a single category or a mix of different categories, want to reach out to the B2C audience or looking for B2B email marketing services, we can customize everything for you.
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What are the types of E-Mail marketing campaigns?
There are several kinds of email marketing campaigns. However, four main categories are as follows:
- Promotional E-mails: to promote through advertising sales, discounts, company events, seasonal events, etc.
- Product Update E-Mail: to notify customers regarding updated or new products.
- Transactional E-Mail: sent in response to consumer activity such as a confirmation email or a follow-up email asking for feedback.
- Digital newsletters: sent to a business's email list regularly to notify clients of the developments through engaging articles or relevant news.
How frequently should I send out marketing E-Mail?
There is no such hard and fast rule regarding how often marketing emails are sent. However, we recommend asking your subscribers how frequently they want to hear from you. A/B testing can also help understand the frequency that performs best. You can contact our full-service email marketing agency and we can help you in this regard.
Do you help in building an E-Mail list?
A strong E-Mail list is a must to get the most out of E-Mail marketing. Being a reputed email marketing services agency, we can help you extend your E-Mail list and create a high-quality database in alliance with our preferred third-party vendors. Besides, we recommend advanced segmentation lists. As all your communication won’t be appropriate to your entire E-Mail list, segmentation allows for adequate targeting. It helps maximize revenue and conversions and minimize unsubscriptions and spam complaints.
Which metrics do you track to determine the E-Mail marketing campaign's success? Are they different for B2B email marketing services vs B2C?
The metrics could be pretty much the same for both however, the benchmarks could differ. The metrics to determine performance include:
- Click-through rate
- Open rate
- Unsubscribe rate
- Spam complaints
- Bounce rate
- Conversion rate
- E-Mail sharing and forwarding